Two will get the party started!

The Internet has become a place where you can get information on just about anything.  The Internet has turn learning into something that can be done at anytime or place. TED.com is one of those websites that you cannot only be informed but learn a valuable lesson at the same time. Within industries such as Entertainment, Design, Technology, and Business TED.com is an online resource that when people have ideas worth spreading this is the site that they go to.

As I checked out the website I automatically went to show talks related to entertainment. With entertainment being a major part of my industry I knew that there would be a show that would interest me.  After I resized the entertainment shows by the most viewed I found something that caught my attention.  Derek Sivers did a show titled How to start a movement.  By using some footage of what looks like a young teenage male dancing, Derek explains in less than four minutes how a movement is started.

Sivers states that each movement begins with a leader. This leader has to be bold enough to stand out and be looked at and talked about.  Most of the time the leader is doing something that is easy to do or follow.  After the leader gets their first follower, that follower then shows everyone else what to do and how to follow. Now that the leader has a follower he treats him as an equal and now a movement is created with the two of them.

He continues to let his audience know that a movement must be public. The important thing about a movement is to show its followers more than its leader. It is the followers that will bring new followers to act out or partake in the movement not the leader. As more and more people join in on the movement it becomes less risky. Those persons that were sitting on the sideline looking now have no reason not to join the movement.

When creating a movement a leader must understand a couple key points. First you must treat your first couple of followers as equals. It is not about the leader it is about the movement. Secondly and most important, leadership is overvalued. So if you want to start a movement you must have the courage to follow and show others how to follow.